Trizz partnered with US agency 360 and Absolut Vodka, producing 3 honest, pure and fun to share how-to visual recipes.
Each beautiful cocktail is placed within a real set and atmosphere fitting in 3 different moods. Within a single shot, the ingredients explode out of the glass in high energy - think action movie - as each of the liquids separate magically, topped off with sliced fruit traveling through it all, to then reform into a perfectly decorated glass, ready to serve.
Oriol Puig, Trizz director and co-founder, developed a series of high speed shoot methods to capture the liquids with special time-released rigs so that the liquids separate in exactly the right moments.
The brief included designing a way to integrate the Absolut bottle without cutting away, close ups with text supers (recipe info) and to texturally maintain that the 3 clips appeal within one digital campaign.
This is another project where the amazing Trizz in-house team work out the factors of real-time design, technical and practical effects, building special liquid rigs and shooting with our Phantom Miro high speed camera until the perfect result is achieved.
Trizz creation and its full spectrum studio are providing an unmatched combination of expert in-house talent, tech-workshop, cgi and shoot production inside our creative environment. Having all things integrated enables everything we do - from the development of stories told, to the innovation and signature style that we embed along the creative and technical journey.
2D Artists: Jorge Febrero, Mikel Gomez
Director of Photography: Rafa Lluch