Ariel Ambrosia | Director's Cut

We directed a commercial for Ariel Ambrosia Detergent for Saatchi UK. What you see here is our Director’s Cut – the artistic vision that provided the visual heart of the commercial concept. 

Our 3D liquid skills tell the brand story of the Ariel pod through a serene, simple and elegant dance. We portray the narrative of this detergent’s effectiveness through graceful and playful movement recalling the internal spin of a washing machine – with shapes and magic that could seem purely for the sake of art, if they didn’t so clearly bring to mind the world of laundry and cleanliness. 

BRAND: Procter & Gamble

  • Agency: Saatchi & Saatchi UK
  • Creative Director: Oriol Puig 
  • Executive Producer: Chris Vulpi
  • Head of Production: Albert García Vila
  • Producer: Oriol Vives
  • Head Light & Art Direction: Evaldas Cesnavicius
  • Lighting & Modeling : Oriol Mayolas / Kristijan Mršić
    ( Momentum Studio ) 
  • Art Direction & Research: Laura Ibañez
  • Lead Animator: Gerard Casas
  • Liquid Simulations: Gerard Casas / WetWorks
  • Modeling: Francisco Lara
  • Compositing: Laura Ibañez
  • FX: Valdemaras Dzengo ( Deko ) / Rigel Bowen
  • Storyboard: Javier Vaquero
  • Textures Photographer: Marçal Vaquer