We directed a commercial for Ariel Ambrosia Detergent for Saatchi UK. What you see here is our Director’s Cut – the artistic vision that provided the visual heart of the commercial concept.
Our 3D liquid skills tell the brand story of the Ariel pod through a serene, simple and elegant dance. We portray the narrative of this detergent’s effectiveness through graceful and playful movement recalling the internal spin of a washing machine – with shapes and magic that could seem purely for the sake of art, if they didn’t so clearly bring to mind the world of laundry and cleanliness.
BRAND: Procter & Gamble
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