To create images that emanate the shine and luminescence of this Japanese skincare brand - we created a crystalline world on set by playing with diamond refraction and prisms of light.
Taking inspiration from the ‘light-empowering’ qualities of Clé de Peau, we manipulated light using cut crystals, reflection, water, and movement - capturing radiance in motion.
Substantial lighting rigs, kaleidoscopic mirror arrangements, and the shimmering qualities of water allowed us to illuminate the brilliant, delicate character of the Clé de Peau philosophy.
Finishing with a model shot in front of soft light - we emphasised the shimmering outline of her silhouette in post-production, weaving the technology of light and skincare together with symbolic digital manipulation.
Tags CGI direction Production cle de peau beauty