Clé de Peau Beauté | Light Empowering

To create images that emanate the shine and luminescence of this Japanese skincare brand - we created a crystalline world on set by playing with diamond refraction and prisms of light.

Taking inspiration from the ‘light-empowering’ qualities of Clé de Peau, we manipulated light using cut crystals, reflection, water, and movement - capturing radiance in motion.

Substantial lighting rigs, kaleidoscopic mirror arrangements, and the shimmering qualities of water allowed us to illuminate the brilliant, delicate character of the Clé de Peau philosophy.

Finishing with a model shot in front of soft light - we emphasised the shimmering outline of her silhouette in post-production, weaving the technology of light and skincare together with symbolic digital manipulation.

BRAND: Shiseido Co / Clè de Peau Beauté

Senior Art Director: Saiko Kawahara
Designer: Anri Matsubara
Producer: Marino Muneyuki
AGENCY: BBmedia Inc. Japan

Producer: Naoko Kodama

Creative Director: Oriol Puig
Senior Producers: Simon Bath, Michelle Goodman
Head of Production: Albert Garcia Vila
Executive Producer: Chris Vulpi
Art Director: Laura Ibañez
Art Research: Katerina Mileva
3D Leads: Alberto Corpas, Oriol Mayolas
2D Artist: Mikel Gomez

3D Artists: Ilya Tselyutin, Pipe Camara, Niko Zarza, MakMac
Editor: Miquel Alcoriza
Storyboard: Ignasi Moreno

Shoot Producer: Marie-Eve Ladouceur
Director of Photography: Rafa Lluch

SOUND DESIGN & MUSICBanjo Soundscapes

Phantom Operator & Focus Puller: Miguel Torres
Gaffer: Joan Planas
FX Technical Director: Marcos Díaz
FX Technician: Oriol Tarrida