Donuts

The internal world of our central character is brought to life in a visual symphony of taste and regret - his decision to turn down a Donut sends visuals of cascading ingredients and delicious images running through his mind. Cravings are transformed into a rich visual dance capturing the experiential bliss of that first bite, and the sensory enjoyment of eating something sweet becomes visual through waterfalls of sugar and dripping chocolate. 

We wanted to bring alive the act of tasting as a sensual, explosive experience – a moment in time of pure indulgence and private pleasure. 

BRAND: BIMBO

  • Marketing Director Sagrario Rico
  • Marketing Manager Laura Rubiralta
  • Senior Brand Manager Donuts & Donettes Patricia Ibarra Ramos

AGENCY: Clackson!

  • Group Account Director: Xavi Garcia
  • Account Director: Xavi Calvo
  • Creative Director: David Belmonte
  • Senior Producer: Jonatan Monells

PRODUCTION COMPANY: Trizz Productions

  • Director: Oriol Puig
  • Creative Director: Laura Ibáñez
  • Art Research: Katerina Mileva
  • Director of Photography: Sergi Iracheta, Rafa Lluch & Nono Arruga
  • Storyboard: Ignasi Moreno
  • Executive Producer: Chris Vulpi
  • Head of Production: Albert García Vila

POSTPRODUCTION

  • Editor: Miquel Alcoriza
  • 3D Effects: MakMac
  • Particles Simulations: Alex Martin
  • Compositing & Online Artist: Mikel Gomez
  • Colorist: Moncho Sánchez-Gómez

IN-HOUSE SHOOT

  • 1st Assistant Director: Laura Ibañez
  • Director of Photography: Sergi Iracheta, Rafa Lluch
  • FX Technical Director: Marcos Diaz
  • FX Artist: Oriol Tarrida
  • Making Of: Katerina Mileva
  • Food Stylist: Yorinde Sleegers
  • Director of Photography: Nono Arruga
  • Production Manager: Dani molina
  • Producer: Cristina Moreno
  • Production assistant: Aina Salarich
  • Phantom Operator: Laura Ibañez
  • Gaffer: Joan Planas
  • Spark: Cesar Roca
  • Atrezzo: Macarena Palomo
  • FX Technical Director: Marcos Díaz
  • FX Artist: Oriol Tarrida
  • Wardrobe Stylist: Paula López de Murillas
  • Make Up: Gina Ros
Print
  • Product photograper: Ignasi Puntí
  • 2D Retouch: Haut Touch