The internal world of our central character is brought to life in a visual symphony of taste and regret - his decision to turn down a Donut sends visuals of cascading ingredients and delicious images running through his mind. Cravings are transformed into a rich visual dance capturing the experiential bliss of that first bite, and the sensory enjoyment of eating something sweet becomes visual through waterfalls of sugar and dripping chocolate. 

We wanted to bring alive the act of tasting as a sensual, explosive experience – a moment in time of pure indulgence and private pleasure. 


  • Marketing Director Sagrario Rico
  • Marketing Manager Laura Rubiralta
  • Senior Brand Manager Donuts & Donettes Patricia Ibarra Ramos

AGENCY: Clackson!

  • Group Account Director: Xavi Garcia
  • Account Director: Xavi Calvo
  • Creative Director: David Belmonte
  • Senior Producer: Jonatan Monells


  • Creative Director: Oriol Puig
  • Creative Director: Laura Ibáñez
  • Art Research: Katerina Mileva
  • Director of Photography: Sergi Iracheta, Rafa Lluch & Nono Arruga
  • Storyboard: Ignasi Moreno
  • Executive Producer: Chris Vulpi
  • Head of Production: Albert García Vila


  • Editor: Miquel Alcoriza
  • 3D Effects: MakMac
  • Particles Simulations: Alex Martin
  • Flame Artist: Mikel Gomez
  • Colorist: Moncho Sánchez-Gómez


  • 1st Assistant Director: Laura Ibañez
  • Director of Photography: Sergi Iracheta, Rafa Lluch
  • FX Technical Director: Marcos Diaz
  • FX Artist: Oriol Tarrida
  • Making Of: Katerina Mileva
  • Food Stylist: Yorinde Sleegers
  • Director of Photography: Nono Arruga
  • Production Manager: Dani molina
  • Producer: Cristina Moreno
  • Production assistant: Aina Salarich
  • Phantom Operator: Laura Ibañez
  • Gaffer: Joan Planas
  • Spark: Cesar Roca
  • Atrezzo: Macarena Palomo
  • FX Technical Director: Marcos Díaz
  • FX Artist: Oriol Tarrida
  • Wardrobe Stylist: Paula López de Murillas
  • Make Up: Gina Ros
  • Product photograper: Ignasi Puntí
  • 2D Retouch: Haut Touch