Genesis

A series of images seemingly unconnected - but full of intention, direction, purpose. For this film we turned to the inspiration and craft behind the Hyundai Genesis, transmuting it into warm, human imagery that fills us with intrigue and satisfaction.  

The precision of birds in flight, the relentless power of the sea, a portal of light in the deep wilderness asking a question without words. Moving into sequences that are a sensory study of the materials of the Genesis car – gravity is defied and the nature of time shifts, symbolising the unique power of Hyundai’s star creation.