Our work for Geox reimagines the construction of their shoe via a secret, airy, atomic world of material technology and perfectly balanced design.
We simulate a microscopic world full of fibrous ripples and aerated comfort, zeroing on an incredibly detailed space – of our own creation – that signifies the comfort and craftsmanship Geox is known for.
Our intention was to captivate the viewer with the hidden technology of this product. Oscillating through visual energy that is powerful and then serene, through visions of soft movement and light cascading through air, collapsing into the solid real world manifestation of the Geox shoe for our conclusion – we make real this sensory world of comfort and technological wonder.
| TRIZZ STUDIO:|
Creative Director: Oriol Puig
Producer: Oriol Vives
Head of Production: Albert García Vila
Executive Producer: Chris Vulpi
Art Direction & Research: Laura Ibañez
3D Leads: Alex Martin, Oriol Mayolas, Hugo García
3D Artists: Luis Guzmán, Evaldas Cesnavicius, Yusef el Khadir, Lucas Riess, Sara Riobo, Joan Buhigas, Philippe Gutierrez
2D Artist: Boris Martinez
Colourist: Xavi Santolaya
Storyboard: Allan Rabelo
SOUND DESIGN & MUSIC: Alex Candela (Flow Audio)
Production Service; Cannonball
Executive Producer: Carles Muñoz
Director of Photography: Sergi Gallardo
Assistant Director: Santi Trullenque
Making Of Photography: Isidre Garcia