Geox
Our work for Geox reimagines the construction of their shoe via a secret, airy, atomic world of material technology and perfectly balanced design.
We simulate a microscopic world full of fibrous ripples and aerated comfort, zeroing on an incredibly detailed space – of our own creation – that signifies the comfort and craftsmanship Geox is known for.
Our intention was to captivate the viewer with the hidden technology of this product. Oscillating through visual energy that is powerful and then serene, through visions of soft movement and light cascading through air, collapsing into the solid real world manifestation of the Geox shoe for our conclusion – we make real this sensory world of comfort and technological wonder.
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| TRIZZ STUDIO: Creative Director: Oriol Puig Producer: Oriol Vives Head of Production: Albert García Vila Executive Producer: Chris Vulpi Art Direction & Research: Laura Ibañez 3D Leads: Alex Martin, Oriol Mayolas, Hugo García 3D Artists: Luis Guzmán, Evaldas Cesnavicius, Yusef el Khadir, Lucas Riess, Sara Riobo, Joan Buhigas, Philippe Gutierrez 2D Artist: Boris Martinez Colourist: Xavi Santolaya Storyboard: Allan Rabelo SOUND DESIGN & MUSIC: Alex Candela (Flow Audio) | LOCATION SHOOT: Production Service; Cannonball Executive Producer: Carles Muñoz Director of Photography: Sergi Gallardo Assistant Director: Santi Trullenque Making Of Photography: Isidre Garcia |