Herbal Essences: Essences of Life | Director's Cut

“Essences of Life” was produced and directed by Trizz for Herbal Essences, a brand with vegan hair care products from Procter & Gamble.

This project was initially created only for online and print, yet was so well received by the brand and campaign agency MediaMonks, that they’ve added international media for broadcast on television.

The story embraces the “Essences of Life”, recalling the product's connection to nature by following a journey through refinement and fermentation. The essence is applied and transferred to our heroine, sparking life into her hair and lifting her spirit. The score created by Banjo Soundscapes completes the atmosphere for this natural journey.

The team couldn’t be more thrilled with the results which were produced over 3 months involving a combination of 10 days in our 1000 square meter studio utilising all the technological advantages for the best tabletop recordings. Another 3 days of live-action using five different locations and a final polishing from our award-winning CGI and VFX teams for detailing the radiant, natural and uplifting spot.

Trizz producers scouted locations based on authentic beauty and the owners’ commitment to conserving nature. The revenue generated by hiring these locations goes into that conservation. Our team prefers working in environments that require absolute respect and protection from any negative impacts. 

As with all our projects, we follow a strict COVID prevention plan to keep our community and our teams safe.


BRAND: Herbal Essences
  • Associate Brand Director: Jasmine Alpak
  • Brand Manager: Hussein Dhanani
  • Assistant Brand Manager: Laurianne Boisson
  • IPM: Guido Marchetti
AGENCY: MediaMonks
  • Group Account Director: Nienke Gras
  • Business Manager: Sophie Dean
  • Creative Director: Malin Hanås
  • Senior Creative: Alice Ratcliff
  • Senior Producer: Rosie Summons
  • Senior Producer: Nafeesa Yousef

PRODUCTION COMPANY: TRIZZ PRODUCTIONS

  • Director: Oriol Puig, Laura Ibañez
  • Art Direction and Research: Katerina Mileva
  • Director of Photography: Rafa Lluch (In-House)
  • Storyboard: Ignasi Moreno
  • Executive Producer: Chris Vulpi
  • Head of Production: Simon Bath
  • Senior Producer: Cecilia Gomez
  • Account Director: Albert Garcia
  • Shoot Production Coordinator: Cristina Moreno
  • Shoot Production manager: Bet Rasqui
  • Making Of editor: Nerea Hernandez

TRIZZ POST PRODUCTION

  • Editors: Joan Solsona & Miquel Alcoriza
  • Lead CGI & VFX Art Director: Alex Martín
  • 3D Generalist: NoLabel
  • Lead Flame Artist: Mikel Gomez
  • Flame Artist: David Gomez
  • Colorist: Moncho Sánchez-Gómez 
PRINT
  • Group Account Director: Nienke Gras
  • Product photograper: Marçel Vaquer
  • Talent Photographer: Joanna Kustra
  • Photo assitants: Aida de Sàrraga
  • 2D Retouch: Eclipse Creative Retouchin

Sound Design and Music: Banjo












    TRIZZ LIVE ACTION - IN HOUSE SHOOT

    • Director: Laura Ibañez
    • DOP: Rafa Lluch
    • Focus Puller: Miguel Torres
    • Gaffer: Joan Planas
    • Streaming Technician: Miguel Torres
    • FX Technical Director: Marcos Diaz
    • FX Technitian: Oriol Tarrida
    • Make Up: Valentina
    • Prod Assistant: Yeray Muñoz
    • Streaming: Gremlink
    • Making Of: Katerina Mileva

    TRIZZ LIVE ACTION - LOCATIONS SHOOT

    • 1st Assistant Director: Juantxo Grafulla
    • DOP: Ed Gibbs
    • Camera 1st Assitant: Rafa Miralles
    • Phantom Operator: Antonio Urquijo
    • Camera 2nd Assistant: Xavi Baile
    • Video Assistant: Amadeu Riera
    • DIT: Victor Casasola
    • Motor Home: Javi Puente
    • Ronin: Xavi Guillén
    • Gaffer: Javi Vázquez
    • Best Boy: Xavi Carrión
    • Spark: Berjillos, Nico Arana
    • Camera Truck: Paco González
    • Genny: Juan Osuna
    • Light Truck: Álvaro Rodriguez
    • Art Direction: Oriol Guardiola
    • Art Ass.: Marta Sánchez
    • Hair Stylist: Beatriz Matallana
    • Hair Assistant: Crisanto Blanco
    • FX Technical Director: Marcos Diaz
    • Wardrobe Stylist: Paula López de Murillas
    • Make Up: Beatriz Matallana
    • Product: David Clarià
    • Streaming Technician: Marc Blasco
    • Set dressers: Peio Vizcaya, Ben Vinnicombe
    • Art Truck: Casto Mendo
    • Talent: Sonia Prado, Kim Lang, Emy Sato, Cesc Oriola
    • Prod Assistant: Yeray Muñoz, Aitor Rau, Javier Palomino, Pau Arévalo
    • Location Manager: Edu Giménez
    • Casting: Luci Lenox
    • Nurse: Alejandro Portero
    • Making Of: Katerina Mileva