Herbal Essences | Essences of Life
“Essences of Life” was produced and directed by Trizz for Herbal Essences, a brand with vegan hair care products from Procter & Gamble.
This project was initially created only for online and print, yet was so well received by the brand and campaign agency MediaMonks, that they’ve added international media for broadcast on television.
The story embraces the “Essences of Life”, recalling the product's connection to nature by following a journey through refinement and fermentation. The essence is applied and transferred to our heroine, sparking life into her hair and lifting her spirit. The score created by Banjo Soundscapes completes the atmosphere for this natural journey.
The team couldn’t be more thrilled with the results which were produced over 3 months involving a combination of 10 days in our 1000 square meter studio utilising all the technological advantages for the best tabletop recordings. Another 3 days of live-action using five different locations and a final polishing from our award-winning CGI and VFX teams for detailing the radiant, natural and uplifting spot.
Trizz producers scouted locations based on authentic beauty and the owners’ commitment to conserving nature. The revenue generated by hiring these locations goes into that conservation. Our team prefers working in environments that require absolute respect and protection from any negative impacts.
As with all our projects, we follow a strict COVID prevention plan to keep our community and our teams safe.
| BRAND: Herbal Essences Associate Brand Director: Jasmin Akpak | AGENCY: MediaMonks Group Account Director: Nienke Gras |
TRIZZ STUDIO:
Creative Directors: Oriol Puig, Laura Ibañez Editors: Joan Solsona & Miquel Alcoriza
PRINT: Group Account Director: Nienke Gras Sound Design and Music: Banjo
| IN-HOUSE SHOOT:
Director: Laura Ibañez LOCATION SHOOT: 1st Assistant Director: Juantxo Grafulla |