A visual symphony of texture, nature, movement, rhythm, vibration and light – all designed to synthesise the core DNA of Hyundai.
To reach our final treatment we defined the brand’s highest values as Design, Performance and Eco – and set these concepts in motion in a dance of perfect tension between the manufactured and the natural.
We created these landscapes of liquid energy to move autonomously - driven by unseen, powerful natural forces. Our vision was to symbolise with movement the sensibility, care, and modernity of Hyundai.
Innocean Worldwide ( Lead Agency )
- Creative Director: Lewis Hunt
- Executive Producer: Morten Frantz
- Account Director: Petra Erbova
| |
Trizz
| |
- Film Concept Development: Oriol Puig and Lewis Hunt
- Director: Oriol Puig
- Executive Producer: Chris Vulpi
- Producer: Oriol Vives
- Art Direction: Oriol Puig, Alex Martín, Evaldas Cesnavicius
- Additional Art Direction and Research: Laura Ibañez
- Modeling/Liquid Simulation/Lighting/Rendering: Alex Martín
Modeling, Lighting, and Animation ( Threads scene ): Evaldas Cesnavicius - Modeling and Lighting ( Dancer scene ): Oriol Mayolas
- Compositing: Oriol Puig and Roberto García
- Smoke Online: Ricardo Perez
- Motion Capture: Oriol Mayolas
- Storyboard: Javier Vaquero
- Editing: Carlos Carrasco/Oriol Vives/Oriol Puig
- 3d scanning and modeling support: Juan León / Ariadna Ollé
| Trizz - Live Action
- Live action Trizz team: Oriol Puig, Laura Ibañez, Oriol Vives
- Set Design: Albert García Vila
- Set construction/inventions: Albert García Vila, Laura Ibañez, and Anna Caterina Melo
- Head of Production: Dani Molina
- Director of Photography: Rafa Lluch
- Shooting Production Assistant: Tomas Minguella
- Motion Capture Dancers: Jana Errando, Victor Fernandez
- Effects: Nasa FX
- Music composer: Daniel Lea ( Golden hum )
- Sound Mixing: Abbey Road
|
