A visual symphony of texture, nature, movement, rhythm, vibration and light – all designed to synthesise the core DNA of Hyundai.
To reach our final treatment we defined the brand’s highest values as Design, Performance and Eco – and set these concepts in motion in a dance of perfect tension between the manufactured and the natural.
We created these landscapes of liquid energy to move autonomously - driven by unseen, powerful natural forces. Our vision was to symbolise with movement the sensibility, care, and modernity of Hyundai.
|AGENCY: Innocean Worldwide|
Creative Director: Lewis Hunt
Executive Producer: Morten Frantz
Account Director: Petra Erbova
3D Artists: Oriol Mayolas, Juan León, Ariadna Ollé
Production Manager: Dani Molina
SOUND DESIGN & MUSIC: