A visual symphony of texture, nature, movement, rhythm, vibration and light – all designed to synthesise the core DNA of Hyundai. 

To reach our final treatment we defined the brand’s highest values as Design, Performance and Eco – and set these concepts in motion in a dance of perfect tension between the manufactured and the natural. 

We created these landscapes of liquid energy to move autonomously - driven by unseen, powerful natural forces. Our vision was to symbolise with movement the sensibility, care, and modernity of Hyundai.

Innocean Worldwide ( Lead Agency )

  • Creative Director: Lewis Hunt
  • Executive Producer: Morten Frantz
  • Account Director: Petra Erbova


  • Film Concept Development: Oriol Puig and Lewis Hunt
  • Director: Oriol Puig
  • Executive Producer: Chris Vulpi
  • Producer: Oriol Vives
  • Art Direction: Oriol Puig, Alex Martín, Evaldas Cesnavicius
  • Additional Art Direction and Research: Laura Ibañez
  • Modeling/Liquid Simulation/Lighting/Rendering: Alex Martín
    Modeling, Lighting, and Animation ( Threads scene ): Evaldas Cesnavicius
  • Modeling and Lighting ( Dancer scene ): Oriol Mayolas
  • Compositing: Oriol Puig and Roberto García
  • Smoke Online: Ricardo Perez
  • Motion Capture: Oriol Mayolas
  • Storyboard: Javier Vaquero
  • Editing: Carlos Carrasco/Oriol Vives/Oriol Puig
  • 3d scanning and modeling support: Juan León / Ariadna Ollé


  • Live action Trizz team: Oriol Puig, Laura Ibañez, Oriol Vives
  • Set Design: Albert García Vila
  • Set construction/inventions: Albert García Vila, Laura Ibañez, and Anna Caterina Melo
  • Head of Production: Dani Molina
  • Director of Photography: Rafa Lluch
  • Shooting Production Assistant: Tomas Minguella
  • Motion Capture Dancers: Jana Errando, Victor Fernandez
  • Effects: Nasa FX

  • Music composer: Daniel Lea ( Golden hum )
  • Sound Mixing: Abbey Road