Beautyrest: Harmony Lux Hybrid is a series of fully animated films for high end mattress maker BeautyRest. It was Badger and Winters who created the campaign. These mattresses are a union of luxury and technology. They wanted to highlight this fusion with simple, clean, graphic elements. It was a challenge because of the simplicity of the graphic elements and the complexity of the technology. We created a series of animations that told the story of pressure-relieving memory foam and heat dissipation without losing the richness of the product. The seamless, clean visuals created by art director Marcel Hita Baró paired perfectly with this project.
CLIENT: BEAUTYREST
- Sr. Director Marketing: Taylor Beckstead
- Sr. Brand Manager: Jessica Goldberg
- Marketing Specialist: Allie Paschal
- Marketing Specialist: Ashley Mar
| AGENCY: BADGER & WINTERS
- Management Supervisor: Charles Christie
- Sr. Account Executive: Donna Amore
- Executive Creative Director: Clark Fisher
- Associate Creative Director: Alex Castillo
- Head of Production: Celeste Holt-Walters
- Senior Producer: Cherrie Abella Cignin
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PRODUCTION COMPANY: TRIZZ STUDIO
- Creative Director: Oriol Puig
- Executive Producer: Chris Vulpi
- Head of Production: Simon Bath
- Senior Producer: Hatty Christie
| DESIGN & POST PRODUCTION: TRIZZ STUDIO
- CGI Art Director & Lead Animator: Hitabarity 3D (Marcel Hita)
- Animator & CGI Render Support: Dondi Dondiego
- Motion Graphics: Eric Genesis
- Compositing: Mikel Gomez
- Online Artists: Mikel Gomez & Eric Genesis
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