Beautyrest: Harmony Lux Hybrid is a series of fully animated films for high end mattress maker BeautyRest. It was Badger and Winters who created the campaign. These mattresses are a union of luxury and technology. They wanted to highlight this fusion with simple, clean, graphic elements. It was a challenge because of the simplicity of the graphic elements and the complexity of the technology. We created a series of animations that told the story of pressure-relieving memory foam and heat dissipation without losing the richness of the product. The seamless, clean visuals created by art director Marcel Hita Baró paired perfectly with this project.
Sr. Director Marketing: Taylor Beckstead
AGENCY: BADGER & WINTERS
Management Supervisor: Charles Christie
Creative Director: Hitabarity 3D (Marcel Hita)