Beautyrest Harmony Lux | Hybrid

Beautyrest: Harmony Lux Hybrid is a series of fully animated films for high end mattress maker BeautyRest. It was Badger and Winters who created the campaign. These mattresses are a union of luxury and technology. They wanted to highlight this fusion with simple, clean, graphic elements. It was a challenge because of the simplicity of the graphic elements and the complexity of the technology. We created a series of animations that told the story of pressure-relieving memory foam and heat dissipation without losing the richness of the product. The seamless, clean visuals created by art director Marcel Hita Baró paired perfectly with this project.

CLIENT:
BEAUTYREST

  • Sr. Director Marketing: Taylor Beckstead 
  • Sr. Brand Manager: Jessica Goldberg
  • Marketing Specialist: Allie Paschal
  • Marketing Specialist: Ashley Mar

AGENCY:
BADGER & WINTERS

  • Management Supervisor: Charles Christie
  • Sr. Account Executive: Donna Amore
  • Executive Creative Director: Clark Fisher
  • Associate Creative Director: Alex Castillo
  • Head of Production: Celeste Holt-Walters
  • Senior Producer: Cherrie Abella Cignin

PRODUCTION COMPANY:
TRIZZ PRODUCTIONS

  • Director: Oriol Puig
  • Executive Producer: Chris Vulpi
  • Head of Production: Simon Bath
  • Senior Producer: Hatty Christie

DESIGN & POST PRODUCTION:
TRIZZ PRODUCTIONS

  • CGI Art Director & Lead Animator: Hitabarity 3D (Marcel Hita)
  • Animator & CGI Render Support: Dondi Dondiego
  • Motion Graphics: Eric Genesis
  • Compositing: Mikel Gomez
  • Online Artists: Mikel Gomez & Eric Genesis