Beautyrest Harmony Lux | Hybrid

Beautyrest: Harmony Lux Hybrid is a series of fully animated films for high end mattress maker BeautyRest. It was Badger and Winters who created the campaign. These mattresses are a union of luxury and technology. They wanted to highlight this fusion with simple, clean, graphic elements. It was a challenge because of the simplicity of the graphic elements and the complexity of the technology. We created a series of animations that told the story of pressure-relieving memory foam and heat dissipation without losing the richness of the product. The seamless, clean visuals created by art director Marcel Hita Baró paired perfectly with this project.


Sr. Director Marketing: Taylor Beckstead 
Sr. Brand Manager: Jessica Goldberg
Marketing Specialist: Allie Paschal
Marketing Specialist: Ashley Mar


Management Supervisor: Charles Christie
Sr. Account Executive: Donna Amore
Executive Creative Director: Clark Fisher
Associate Creative Director: Alex Castillo
Head of Production: Celeste Holt-Walters
Senior Producer: Cherrie Abella Cignin


Creative Director: Hitabarity 3D (Marcel Hita)
Executive Creative Director: Oriol Puig
Executive Producer: Chris Vulpi
Head of Production: Simon Bath
Senior Producer: Hatty Christie
3D Lead: Hitabarity 3D (Marcel Hita)
2D Lead: Mikel Gomez

3D Artist: Dondi Dondiego
2D Artist: Eric Genesis