Cakesters

MartinAgency and MediaMonks brought us a delicious product film for Oreo Cakesters Soft Snack Cakes. We created an almost tangible experience for the viewer to explore the delicious, soft-baked twist of this classic treat.

In order to test the limits of texture and the mechanics of movement we suggested photographing the Oreo Cakesters Soft Snack Cakes and recreating it in 3D. The 3D animation let us explore and explain the palpable enjoyment of this chocolate sandwich with the cookie taste. 

BRAND:
OREO

  • VP Marketing, OREO US: Justin Parnell
  • Assoc Director, OREO Equity: Marion Delgutte Saenen 
  • Senior Director, Global Media Strategy: Jennifer Mennes
  • Brand Manager, OREO Equity: Lauren Flangian
  • Sr, Associate Brand Manager: Catherine Owusu
  • Production Specialist: Beth McMorrow
AGENCY:
MARTIN AGENCY
  • SVP, Global Group Creative Director: Jordi Martinez
  • Creative Director: Stacey Smith
  • Copywriter: Stacey-Ann Ellis 
  • Art Director: Chaz Malloy 
  • VP, Account Director: Liz Valentine
  • Senior Account Executive: Colleen Hicks

PRODUCTION AGENCY:
MEDIA.MONKS

  • Executive Producer: Britt Godsell
  • Account Director: Leah Ziegler
  • Account Coordinator: Allison Aragon 
  • Senior Producer: Cristian Dima


PRODUCTION COMPANY:
TRIZZ STUDIO

  • Creative Director: Oriol Puig
  • Senior Producer: Jesús Rubio
  • Executive Producer: Chris Vulpi
  • Head of Production: Simon Bath
  • Producer Assistant: Kasia Foremski
  • Art Research: Laura Ibañez, Katerina Mileva, Nerea Hernandez

LIVE ACTION
IN-HOUSE SHOOT:

  • Food Stylist: David Claria

POST-PRODUCTION:

  • Editor: Mikel Gomez
  • CGI Art Director: Marco Bergstein, Lucas Giraldez
  • 3D scanning: Oriol Mayolas
  • Motion Graphics: Carlos Arandia 
  • Online Artist: Jorge Febrero