Cakesters

MartinAgency and MediaMonks brought us a delicious product film for Oreo Cakesters Soft Snack Cakes. We created an almost tangible experience for the viewer to explore the delicious, soft-baked twist of this classic treat.

In order to test the limits of texture and the mechanics of movement we suggested photographing the Oreo Cakesters Soft Snack Cakes and recreating it in 3D. The 3D animation let us explore and explain the palpable enjoyment of this chocolate sandwich with the cookie taste.

BRAND: OREO

VP Marketing, OREO US: Justin Parnell
Assoc Director, OREO Equity: Marion Delgutte Saenen
Senior Director, Global Media Strategy: Jennifer Mennes
Brand Manager, OREO Equity: Lauren Flangian
Sr, Associate Brand Manager: Catherine Owusu
Production Specialist: Beth McMorrow

AGENCY: MARTIN AGENCY

SVP, Global Group Creative Director: Jordi Martinez
Creative Director: Stacey Smith
Copywriter: Stacey-Ann Ellis
Art Director: Chaz Malloy
VP, Account Director: Liz Valentine
Senior Account Executive: Colleen Hicks

PRODUCTION AGENCY: MEDIA.MONKS

Executive Producer: Britt Godsell
Account Director: Leah Ziegler
Account Coordinator: Allison Aragon
Senior Producer: Cristian Dima

TRIZZ STUDIO:

Creative Director: Oriol Puig
Senior Producer: Jesús Rubio
Executive Producer: Chris Vulpi
Head of Production: Simon Bath
Production Assistant: Kasia Foremski
Art Research: Laura Ibañez, Katerina Mileva, Nerea Hernandez
2D Lead: Mikel Gomez

3D Artists: Marco Bergstein, Lucas Giraldez
2D Artist: Jorge Febrero, Carlos Arandia

IN-HOUSE SHOOT:

Food Stylist: David Claria
3D Scanning: Oriol Mayolas

Tags cakesters food CGI oreo