Dulux

The fun of home decorating was our emotional focus for this concept. A living room set hosted a vibrant day of motion capture with three professional dancers lending their creative choreography to our scheme. Their improvisations were transformed into energetic human forms - dramatising the choice and possibility of a paint swatch, and coloured to the client’s colour palette.

The brief to ‘bring colour to life’ was fulfilled by the digital creativity of our team, mapping brush stroke beings made out of paint onto the quick, dynamic, precise movements of professional dancers.


BRAND: AZKONOBEL

  • Global Mark. Com. Dir.: Kim Potters
  • Art Director: Marieke Van Den Bruggen
  • Global Dir. Consumer Mark.: Rainer Schmidt 
  • Marketing Specialist, Brazil: Miriam Germano
  • Marketing Director, Belgium: Desiree Maesschalck
  • Brand Manager, Belgium: Barbara Sierens

AGENCY: MULLENLOWE LONDON

  • Group Account Director: Charlotte Brookes
  • Account Director: Samantha Dixon
  • Account Executive: Jennifer Bates
  • Creative Director: Alex Okada
  • Creative: George Walters
  • Creative: Bernard Burton
  • Senior Producer: Nicholas Kurs
  • Producer: Phoebe Robertson

PRODUCTION COMPANY: Trizz Productions
  • Director: Oriol Puig
  • Art Director: Laura Ibañez
  • Director of Photography: Rafa Lluch
  • Choreographer: Margherita Bergamo
  • Storyboard: Ignasi Moreno
  • Executive Producer: Chris Vulpi
  • Head of Production: Albert Garcia Vila
  • Senior Producer: Hatty Christie
  • Producer Assistant: Katerina Mileva
  • Shoot Poduction manager: Dani Molina
  • Shoot producer: Cristina Moreno
POSTPRODUCTION:
  • Art Director / Generalist / Fluid simulations: Alberto Corpas
  • Art Director / Generalist / Fluid simulations: Oriol Mayolas
  • Editor: Miquel Alcoriza
  • Animation lead: Daniela Avilés
  • Animator: Ellis Ka Yin Chan
  • Animator: Alan Carabantes
  • Rigger: Jorge Bellot / Diana Araujo
  • 3D render support: Alex Martin
  • 3D tracking: Lorenzo Lobera
  • 3D render support: Ivan Costarosa
  • Final splash simulation: Alejandro Echevarria
  • Online artist: Mikel Gomez
  • Colorist: Moncho Sánchez-Gómez

LIVE ACTION

  • 1st Assistant Director: Julieta Lasarte
  • Camera: Daniel Bergara
  • Focus Puller: Rafa Miralles
  • Camera Auxiliar: Xavi Baile
  • Video Assistant: Amadeu Riera
  • DIT: Victor Casasola
  • Key Grip: Dani de Juan
  • Movi Operator: Daniel Bergara
  • Gaffer: Joan Planas
  • Spark: Cesar Roca, Pere Sabate,Nico Arana
  • Genny: Txuso Estaregui
  • Art Direction: Bea Vallespin
  • Art Ass.: Berta Gómez
  • Atrezzo: Marcos Sobreviela, Pablo Erlandsen
  • FX Technical Director: Marcos Díaz
  • Wardrobe Stylist: Paula López de Murillas
  • Make Up: Gina Ros
  • Motion Capture: Alberto Corpas / Oriol Mayolas/ Alex Martin
  • Compo in set: Mikel Gomez
  • Dancers: Laia Mora, Vanessa Brito, Hector Puigdomènech, Lucia Revert 
  • Talent: Sonia Prado
  • Prod Assistant: Raquel Hurtado

  • MUSIC: Banjo Soundscapes