Dulux

The fun of home decorating was our emotional focus for this concept. A living room set hosted a vibrant day of motion capture with three professional dancers lending their creative choreography to our scheme. Their improvisations were transformed into energetic human forms - dramatising the choice and possibility of a paint swatch, and coloured to the client’s colour palette.

The brief to ‘bring colour to life’ was fulfilled by the digital creativity of our team, mapping brush stroke beings made out of paint onto the quick, dynamic, precise movements of professional dancers.


BRAND: AZKONOBEL

Global Mark. Com. Dir.: Kim Potters
Art Director: Marieke Van Den Bruggen
Global Dir. Consumer Mark.: Rainer Schmidt 
Marketing Specialist, Brazil: Miriam Germano
Marketing Director, Belgium: Desiree Maesschalck
Brand Manager, Belgium: Barbara Sierens

AGENCY: MULLENLOWE LONDON

Group Account Director: Charlotte Brookes
Account Director: Samantha Dixon
Account Executive: Jennifer Bates
Creative Director: Alex Okada, George Walters, Bernard Burton
Senior Producer: Nicholas Kurs
Producer: Phoebe Robertson

TRIZZ STUDIO:

Creative Director: Oriol Puig
Senior Producer: Hatty Christie
Head of Production: Albert Garcia Vila
Executive Producer: Chris Vulpi
Producer Assistant: Katerina Mileva
Art Director: Laura Ibañez
3D Lead: Alberto Corpas, Oriol Mayolas
2D Lead: Mikel Gomez

3D Artists:Daniela Avilés, Ellis Ka Yin Chan, Alan Carabantes, Jorge Bellot, Diana Araujo, Alex Martin, Lorenzo Lobera, Ivan Costarosa, Alejandro Echevarria
Editor: Miquel Alcoriza
Storyboard: Ignasi Moreno
Colourist: Moncho Sánchez-Gómez

Production manager: Dani Molina
Shoot Producer: Cristina Moreno
Director of Photography: Rafa Lluch
Choreographer: Margherita Bergamo

MUSIC: Banjo Soundscapes

LOCATION SHOOT:

1st Assistant Director: Julieta Lasarte
Camera: Daniel Bergara
Focus Puller: Rafa Miralles
Camera Auxiliar: Xavi Baile
Video Assistant: Amadeu Riera
DIT: Victor Casasola
Key Grip: Dani de Juan
Movi Operator: Daniel Bergara
Gaffer: Joan Planas
Spark: Cesar Roca, Pere Sabate,Nico Arana, Txuso Estaregui
Art Direction: Bea Vallespin
Art Ass.: Berta Gómez, Marcos Sobreviela, Pablo Erlandsen
FX Technical Director: Marcos Díaz
Wardrobe Stylist: Paula López de Murillas
Make Up: Gina Ros
Motion Capture: Alberto Corpas, Oriol Mayolas, Alex Martin
Dancers: Laia Mora, Vanessa Brito, Hector Puigdomènech, Lucia Revert 
Talent: Sonia Prado
Prod Assistant: Raquel Hurtado



Tags direction director's cut integrated production experimental CGI live action motion capture product