Ginza AW25
BEAUTY
There are certain clients that feel close to the studio, and Shiseido is certainly one of them. We’re proud to share our latest collaboration with Lambent Productions for The Ginza — a partnership that continues to grow into a long-term creative journey.
This film centres around the Linden extract, a key ingredient in The Ginza’s skincare range. Our challenge was to translate the science behind this precious element — from its natural origin to its delicate extraction process — into something refined, sensorial, and emotionally engaging.
By combining 2D animation, CGI, and live-action tabletop cinematography — all produced in our in-house studio — we built a visual language that moves naturally between technique and texture. The film is understated and precise, allowing the ingredient and its process to take centre stage while reflecting the quiet sophistication of The Ginza.
Client: Shiseido
Agency: Lambent Productions
Creative Director: Laura Ibañez
Production: Hatty Christie
Art Direction and Research: Katerina Mileva, Nerea Hernandez & Dominyka Guceviciute
Supervising Artist: Oriol Mayolas
3D Artists: Dani Guixa, Nil Estany, Daniel Mountford, Void & Logic
2D Artists: Alain Laza Barbieri, Bradley Franklin, Jorge Febrero
Editor: Nerea Hernandez, Joan Solsona
Behind the Scenes: Dominyka Guceviciute
Executive Producer: Simon Bath
Account Director: Albert Garcia
Head of Accounting: Ana Baeza
In-House Shoot
Creative Director: Laura Ibañez
Lighting: Dominyka Guceviciute
Camera Operator: Katerina Mileva
Focus Puller: Katerina Mileva
FX Technical Director: Oriol Tarrida
Runner: Sergio Gamazo