Head And Shoulders Superior
BEAUTY
We were delighted to partner with the Head & Shoulders team on an innovative project celebrating scalp health and balance.
The brief called for a dynamic, science-driven approach to showcase the advanced formula that combats dandruff by targeting microorganisms like Malassezia Globosa. Through sleek, modern visuals, we highlighted the brand’s 2x protective power of Piroctone Olamine* and its ability to restore balance, wash after wash.
Blending premium design with a focus on functionality, the project emphasizes Head & Shoulders’ commitment to delivering lasting protection and a refreshed, revitalized scalp—perfectly aligning with the brand’s forward-thinking vision.
Brand: P&G
Creative Director: Marcel Hita
Production: Simon Bath, Juste Pupienyte
Art Direction and Research: Katerina Mileva, Nerea Hernandez & Dominyka Guceviciute
3D Artists: Marco Bergstein, Alex Levinton, Sam Singleton, Andrew Hess, Tim J, Matteo Forghieri
2D Artists: Carlos Arandia
Executive Creative Director: Oriol Puig
Executive Producer: Simon Bath
Account Director: Albert Garcia
Head of Accounting: Ana Baeza
Sound Design: Cypher