HPE

Concepts at the forefront of technology such as data, cloud storage and AI can be hard to represent visually – we rose to this challenge with this symbolisation of data as a swirling entity, coloured in the shades of green associated with computer tech.

Filming on location over cityscapes and warehouses gave us backdrops for the story told by our digital formation. Storyboarding played an essential role in elevating the action of the CGI into a narrative of connectivity and intelligence.


CLIENT: HEWLETT PACKARD ENTERPRISE

  • Chief Brand Officer: Marissa Freeman
  • Senior Brand Director: McKaela Doherty

BLACKLIST

  • Executive Producer: Andrew Linsk
  • Senior Producer: Suzie Cimato

AGENCY: PUBLICIS NY

  • Executive Creative Director: Matt McKay
  • Art Director: Eduardo “Dudu” Gomes
  • Executive Producer: Lauren Schneidmuller
  • Account Supervisor: Joey Hathaway-Perrin
  • Global Account Lead: Scott Herring

PRODUCTION COMPANY: TRIZZ PRODUCTIONS
  • Director: Oriol Puig
  • Art Director: Laura Ibañez
  • Director of Photography: Nono Arruga
  • Photographer: Javier Pastor
  • Storyboard: Ignasi Moreno
  • Executive Producer: Chris Vulpi
  • Head of Production: Albert Garcia Vila
  • Senior Producer: Simon Bath
  • Producer Assistant: Kati Mileva
  • Production Manager: Dani Molina
  • Production Producer: Cristina Moreno
  • Production Assistant: Aina Salarich

TRIZZ VFX

  • Art Director / 3D Lead Artist: Alex Martin
  • 3D Lead Artist: Alberto Corpas
  • VFX Supervisor / 3D Lead Artist: Oriol Mayolas
  • 3D Artist: Santi Muñoz
  • 3D Artist: Ivan Costarosa
  • Modeler: Jordi Cerdà
  • 3D FX Artist: Yigit Acik
  • 3D FX Artist: Alejandro Echevarria
  • 3D FX Artist: Dominic Plaza
  • After Effects Artist: Aleix Pitchar
  • 3D Tracking: Konstantinos Pontikidis
  • Rotoscope: Gelarograce Studio
  • Editor: Miquel Alcoriza
  • Nuke Compositing: Roberto Garcia
  • Flame Artist: David Gomez
  • Matte Painter: Harry Wormald
  • Online Artist: Mikel Gomez
  • Colorist: Moncho Sánchez-Gómez
  • Photo Retouch: Haut Touch
TRIZZ LIVE ACTION
  • Locations scouter: Eduard Gimenez
  • Casting: Luci Lenox
  • 1st Assistant Director: Julieta Lasarte
  • Talent: Rosa Gubaira (5th Management)
  • Camera: Nono Arruga
  • Focus Puller: Xavi Morón
  • Camera Auxiliar: Nonna Serra
  • DIT: Carles Colom
  • Key Grip: David Arrés, Dani de Juan
  • Movi Operator: Xavi Guillen
  • Gaffer: Joan Planas
  • Art Direction: Bea Vallespin
  • Atrezzo: Marcos Sobreviela, Joseba Aimngeru
  • FX Technical Director: Marcos Díaz
  • Wardrobe Stylist: Paula López de Murillas
  • Make Up: Gina Ros
  • Photographer: Xavi Pastor
  • Photographer Assistant: Urko Linaza
  • Making of: Kati Mileva, Marie-Eve Ladouceur