Hewlett Packard Enterprise | Director's Cut

Concepts at the forefront of technology such as data, cloud storage and AI can be hard to represent visually – we rose to this challenge with this symbolisation of data as a swirling entity, coloured in the shades of green associated with computer tech.

Filming on location over cityscapes and warehouses gave us backdrops for the story told by our digital formation. Storyboarding played an essential role in elevating the action of the CGI into a narrative of connectivity and intelligence.


Chief Brand Officer: Marissa Freeman
Senior Brand Director: McKaela Doherty


Executive Producer: Andrew Linsk
Senior Producer: Suzie Cimato

Executive Creative Director: Matt McKay
Art Director: Eduardo “Dudu” Gomes
Executive Producer: Lauren Schneidmuller
Account Supervisor: Joey Hathaway-Perrin
Global Account Lead: Scott Herring

Creative & Live Action Director: Oriol Puig
Senior Producer: Simon Bath
Executive Producer: Chris Vulpi
Head of Production: Albert Garcia Vila
Producer Assistant: Kati Mileva
Art Director: Laura Ibañez
3D Leads: Alex Martin, Alberto Corpas, Oriol Mayolas
2D Lead: Mikel Gomez

3D Artists: Santi Muñoz, Ivan Costarosa, Jordi Cerdà, Yigit Acik, Alejandro Echevarria, Dominic Plaza, Konstantinos Pontikidis, Gelarograce Studio
2D Artists: Aleix Pitchar, Roberto Garcia, David Gomez, Harry Wormald
Editor: Miquel Alcoriza
Colourist: Moncho Sánchez-Gómez
Storyboard: Ignasi Moreno

Director of Photography: Nono Arruga
Production Manager: Dani Molina
Production Coordinator: Cristina Moreno
Production Assistant: Aina Salarich
Behind the Scenes: Kati Mileva, Marie-Eve Ladouceur

1st Assistant Director: Julieta Lasarte
Camera: Nono Arruga
Focus Puller: Xavi Morón
Camera Auxiliar: Nonna Serra
DIT: Carles Colom
Key Grip: David Arrés, Dani de Juan
Movi Operator: Xavi Guillen
Gaffer: Joan Planas
Art Direction: Bea Vallespin
Art Assistants: Marcos Sobreviela, Joseba Aimngeru
FX Technical Director: Marcos Díaz
Wardrobe Stylist: Paula López de Murillas
Make Up: Gina Ros
Talent: Rosa Gubaira (5th Management)
Casting: Luci Lenox
Locations scouter: Eduard Gimenez


Photographer: Xavi Pastor
Photographer Assistant: Urko Linaza
Retouching: Haut Touch