Hewlett Packard Enterprise | Director's Cut
Concepts at the forefront of technology such as data, cloud storage and AI can be hard to represent visually – we rose to this challenge with this symbolisation of data as a swirling entity, coloured in the shades of green associated with computer tech.
Filming on location over cityscapes and warehouses gave us backdrops for the story told by our digital formation. Storyboarding played an essential role in elevating the action of the CGI into a narrative of connectivity and intelligence.
| CLIENT: HEWLETT PACKARD ENTERPRISE Chief Brand Officer: Marissa Freeman Senior Brand Director: McKaela Doherty REP: BLACKLIST Executive Producer: Andrew Linsk Senior Producer: Suzie Cimato | AGENCY: PUBLICIS NY Executive Creative Director: Matt McKay Art Director: Eduardo “Dudu” Gomes Executive Producer: Lauren Schneidmuller Account Supervisor: Joey Hathaway-Perrin Global Account Lead: Scott Herring |
| TRIZZ SHOOT: Creative & Live Action Director: Oriol Puig Senior Producer: Simon Bath Executive Producer: Chris Vulpi Head of Production: Albert Garcia Vila Producer Assistant: Kati Mileva Art Director: Laura Ibañez 3D Leads: Alex Martin, Alberto Corpas, Oriol Mayolas 2D Lead: Mikel Gomez 3D Artists: Santi Muñoz, Ivan Costarosa, Jordi Cerdà, Yigit Acik, Alejandro Echevarria, Dominic Plaza, Konstantinos Pontikidis, Gelarograce Studio 2D Artists: Aleix Pitchar, Roberto Garcia, David Gomez, Harry Wormald Editor: Miquel Alcoriza Colourist: Moncho Sánchez-Gómez Storyboard: Ignasi Moreno Director of Photography: Nono Arruga Production Manager: Dani Molina Production Coordinator: Cristina Moreno Production Assistant: Aina Salarich Behind the Scenes: Kati Mileva, Marie-Eve Ladouceur | LOCATION SHOOT: 1st Assistant Director: Julieta Lasarte Camera: Nono Arruga Focus Puller: Xavi Morón Camera Auxiliar: Nonna Serra DIT: Carles Colom Key Grip: David Arrés, Dani de Juan Movi Operator: Xavi Guillen Gaffer: Joan Planas Art Direction: Bea Vallespin Art Assistants: Marcos Sobreviela, Joseba Aimngeru FX Technical Director: Marcos Díaz Wardrobe Stylist: Paula López de Murillas Make Up: Gina Ros Talent: Rosa Gubaira (5th Management) Casting: Luci Lenox Locations scouter: Eduard Gimenez PRINT: Photographer: Xavi Pastor Photographer Assistant: Urko Linaza Retouching: Haut Touch |