La Mer brought us another beautiful campaign. The Regenerating Serum infuses the power of metabolic ferment with plant stem cells. We explored visuals and techniques to illustrate this molecular process of infusion. Our live-action team created a number of beautifully explored liquids that merged seamlessly with our animation to create a supercharger effect of the serum’s complexity.
CLIENT: LA MER
Creative Director: Oriol Puig
3D Artist: Alan Carretero
Directors of Photography: Sergi Iracheta, Rafa Lluch