La Mer Regenerating Serum | Director's Cut

La Mer brought us another beautiful campaign. The Regenerating Serum infuses the power of metabolic ferment with plant stem cells. We explored visuals and techniques to illustrate this molecular process of infusion. Our live-action team created a number of beautifully explored liquids that merged seamlessly with our animation to create a supercharger effect of the serum’s complexity.



Creative Director: Oriol Puig
Senior Producer: Hatty Christie
Director of Photography: Sergi Iracheta
Executive Producer: Chris Vulpi
Art Director: Laura Ibañez
2D Lead: Mikel Gomez

3D Artist: Alan Carretero
Colourist: Moncho
Editor: Ana Diaz
Storyboard: Ignasi Moreno


Directors of Photography: Sergi Iracheta, Rafa Lluch
Phantom Operator: Laura Ibáñez
FX Technical Director: Oriol Tarrida & Marcos Diaz
FX Assistant: Albert Torio
Chemist: Laia and Guillem Vazquez
Robotic Arm: Javier Saludes