La Mer Regenerating Serum | Director's Cut

La Mer brought us another beautiful campaign. The Regenerating Serum infuses the power of metabolic ferment with plant stem cells. We explored visuals and techniques to illustrate this molecular process of infusion. Our live-action team created a number of beautifully explored liquids that merged seamlessly with our animation to create a supercharger effect of the serum’s complexity.


CLIENT:
LA MER

PRODUCTION COMPANY:
TRIZZ STUDIO

  • Creative Director: Oriol Puig
  • Senior Producer: Hatty Christie
  • Director of Photography: Sergi Iracheta
  • Executive Producer: Chris Vulpi
  • Art Director: Laura Ibañez
  • Storyboard: Ignasi Moreno

LIVE ACTION
IN-HOUSE SHOOT:

  • DOP Abstract Textures: Sergi Iracheta
  • DOP Packshot: Rafa Lluch
  • Phantom Operator: Laura Ibáñez
  • FX Technical Director: Oriol Tarrida & Marcos Diaz
  • FX Assistant: Albert Torio
  • Chemist: Laia and Guillem Vazquez
  • Robotic Arm: Javier Saludes

POST-PRODUCTION:

  • Editor: Ana Diaz
  • Previz: Alan Carretero
  • Compositing: Mikel Gomez
  • Colorist: Moncho