Pantene Genesis

Teaming up once more with our esteemed colleagues at Grey and Procter & Gamble, we embarked on crafting a campaign for Pantene's exciting new product launch. This venture brought us together to produce a commercial and social media campaign, together with a print campaign, all heralding Pantene's latest Genesis premium line. Infused with professional-grade ingredients that target the roots to nourish hair from within, this line sets a new standard for hair care excellence.

Our mission was to forge a visual language that encapsulates this innovative concept—a realm of opulence with a cinematic flair, maintaining the high standard set by previous Pantene campaigns. As always, we took the helm in directing and producing the entire campaign. This effort featured a three-day model shoot, in-house shoot, and a substantial dose of CG magic, blending traditional and digital techniques to bring this luxurious vision to life.


Senior Director FMCG: Celine Hernandez
Advertising Production Director: Guido Marchetti
Senior Brand Manager: Laurianne Boisson


Business Director: Rob Gray
Account Manager: Zara Haq
Account Executive: Honor Munden
Head of Art: Costanza Rossi
Head of Voice: Bee Pahnke
Mid-weight Creative: Shivani Patel
Mid-weight Creative: Flora German
Senior Producer: Marie Hughes
Assistant Producer: Alicia Cordell


Creative & Live Action Director: Oriol Puig
Senior Producer: Jesús Rubio, Tom Baker
Production Assistant: Kasia Foremski
Art Direction and Research: Laura Ibañez, Katerina Mileva, Nerea Hernandez
3D Lead Artists: Alberto Corpas & Oriol Mayolas
2D Lead Artist: Mikel Gomez
3D Artists: Marcel Hita-Baró, Fabio Medrano, Marco Bergstein, Marco Fontán, Ewan Davidson, Gerard Foix, Giovanni Mauro, Dani Guixa, Enrico Albanese
2D Artists: James Pratt, Carlos Arandía
Editor: Joan Solsona, Anna Oriol
Storyboard: Ignasi Moreno
Colourist: James Beck @ Rascal Post

Executive Creative Director: Oriol Puig
Executive Producer: Simon Bath
Account Director: Albert Garcia
Head of Accounting: Ana Baeza

Shoot Producer: Jesús Rubio
Production Manager: Dani Medina
Director of Photography: Ed Gibbs
Production Coordinator: Cristina Marín
Behind the Scenes: Nerea Hernandez


1st Assistant Director: Laura Ruiz Penacho
Camera Operator: Oriol Puig
Camera Assistant: Héctor Julián
Video Assistant: Marc Blasco
Phantom Op: Miguel Torres
DIT: Xavier Pastor
Key Grip: Àlex Moregó
Grip: Adrià Patanàs
Gaffer: Alex Narvaez
Best Boy: Xavi Carrión
Spark: Cristobal Marín, Marc Canalda
Hair Stylist: Gregg Kaoua
Hair Assistant: Yann Deschaud
Product: Luis Gea
FX Technitian: Dani Anfruns
Wardrobe Stylist: Brisa Salietti
Stylist Assistant: Claudia Roca
Make Up: Salonica
Product: Luis Gea
Talent: Havi Mond, Rayane, Shay Zanco, Lali Font Casting Director: JN Casting London
Prod Assistant: Anna Salgado, Carlos Marcerano, Miriam Canut, Roger Redil
Streaming: Miguel Torres


Photographer: Jason Hetherington
Digi Tech: Andy Mayfield
1st Assistant: Sarah Merrett
Retouching: Touch Digital
Product Photographer: Marçal Vaquer
1st Assistant: Edo De Armas
Photo Assist: Pol Aceñas
Digi Tech: Narcis Rovira
CG Retouching: Mikel Camera