Pantene | Marilyn 3 & Genesis 2.0

A selection of look development and key visuals from our continued collaborations with Pantene - building on the visual foundations established in the Marilyn and Genesis projects.

This next phase focused on the Pro-V hair care and repair ranges, with new product hero imagery and refined representations of the Pro-V formula and its restorative science.

Our approach balanced realism with a polished beauty aesthetic, further evolving Pantene’s visual language while reinforcing its identity as a trusted, high-performance hair care brand.