To create a visible world of the luxurious, nurturing qualities of the Pantene product, we experimented with a few artistic methods and materials to capture a visual essence of fluidity and movement.
A glass blower was commissioned to create a specific shape to throw liquid around inside, creating swirling golden waves and our sense of rich softness. Also, we found that the action of rice in flight had a beautiful arc for us to motion capture – the simplest of materials inspire technical, visual poetry when digitally captured.
BRAND: Pantene CLIENT: P&G
Marketing Director: Binu NinanMarketing Manager: Karan Mehta | AGENCY: GREY MUMBAI
Account Director: Bryan Burns Global Creative Director: Arturo Macouzet Creative Director India: Sonam Gautam Producers:Samir Chadha, Jignya Shedge |
SERVICING:
Associate Vice President: Esha DattaAccount Director: Shambhavi SinghAccount Executive: Kartik Aswani | EP INDIA:
- SeeOn: Annie Sukheswala & Akshay Donde
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PRODUCTION COMPANY: Trizz Productions | LIVE ACTION |
Director: Oriol PuigCreative Director: Laura IbáñezArt Research: Katerina Mileva, Marie-Eve LadouceurDirector of Photography: Sergi Iracheta, Rafa LluchStoryboard: Ignasi MorenoExecutive Producer: Chris VulpiHead of Production: Albert García VilaSenior Producer: Hatty Christie | IN-HOUSE SHOOT
1st Assistant Director :Laura IbañezDirector of Photography: Sergi Iracheta, Rafa LluchHair Stylist: Beatriz MatallanaFX Technical Director: Marcos DiazFX Artist: Oriol TarridaFX Artist: David LilloMaking Of: Tim UberalRobot Arm Operator: Javier Saludes |
POSTPRODUCTION:
Editors: Eva Niñerola, Marc Soria, Miquel AlcorizaParticles Simulations & 3D FX: Alex Martin3D Animation: Alberto Corpas3D Pack shot: Santi MuñozFlame Artist: Mikel GomezCompositing Artist: Jana CasanovasColorist: Pepin Pedraza
MUSIC : Banjo Soundscapes | TALENT SHOOT
Director of Photography: Rafa LluchProduction Manager: Dani molinaProducer: Aina SalarichHair Stylist: Beatriz MatallanaCamara Operator: Miriam GagoFocus Puller: Rafa MirallesGaffer: Joan PlanasFX Technical Director: Marcos DíazDIT: Carles ColomVFX Supervision: Oriol MayolasFX Artist: Oriol TarridaWardrobe Stylist: Paula López de MurillasHair Stylist: Beatriz Matallana |