Pantene Rice

To create a visible world of the luxurious, nurturing qualities of the Pantene product, we experimented with a few artistic methods and materials to capture a visual essence of fluidity and movement.

A glass blower was commissioned to create a specific shape to throw liquid around inside, creating swirling golden waves and our sense of rich softness. Also, we found that the action of rice in flight had a beautiful arc for us to motion capture – the simplest of materials inspire technical, visual poetry when digitally captured.

BRAND: P&G

  • Marketing Director: Binu Ninan
  • Marketing Manager: Karan Mehta
  • AGENCY: GREY MUMBAI

  • Account Director: Bryan Burns
  • Global Creative Director: Arturo Macouzet
  • Creative Director India: Sonam Gautam
  • Producers:Samir Chadha, Jignya Shedge
  • SERVICING:

  • Associate Vice President: Esha Datta
  • Account Director: Shambhavi Singh
  • Account Executive: Kartik Aswani
  • EP INDIA:
    • SeeOn: Annie Sukheswala & Akshay Donde
    PRODUCTION COMPANY: Trizz ProductionsLIVE ACTION

  • Director: Oriol Puig
  • Creative Director: Laura Ibáñez
  • Art Research: Katerina Mileva,
          Marie-Eve Ladouceur
  • Director of Photography: Sergi Iracheta,
          Rafa Lluch
  • Storyboard: Ignasi Moreno
  • Executive Producer: Chris Vulpi
  • Head of Production: Albert García Vila
  • Senior Producer: Hatty Christie

  • IN-HOUSE SHOOT

  • 1st Assistant Director :Laura Ibañez
  • Director of Photography: Sergi Iracheta,
          Rafa Lluch
  • Hair Stylist: Beatriz Matallana
  • FX Technical Director: Marcos Diaz
  • FX Artist: Oriol Tarrida
  • FX Artist: David Lillo
  • Making Of: Tim Uberal
  • Robot Arm Operator: Javier Saludes
  • POSTPRODUCTION:

  • Editors: Eva Niñerola, Marc Soria,
          Miquel Alcoriza
  • Particles Simulations & 3D FX: Alex Martin
  • 3D Animation: Alberto Corpas
  • 3D Pack shot: Santi Muñoz
  • Compositing & Online Artist: Mikel Gomez
  • Compositing Artist: Jana Casanovas
  • Colorist: Pepin Pedraza
  • TALENT SHOOT

  • Director of Photography: Rafa Lluch
  • Production Manager: Dani molina
  • Producer: Aina Salarich
  • Hair Stylist: Beatriz Matallana
  • Camara Operator: Miriam Gago
  • Focus Puller: Rafa Miralles
  • Gaffer: Joan Planas
  • FX Technical Director: Marcos Díaz
  • DIT: Carles Colom
  • VFX Supervision: Oriol Mayolas
  • FX Artist: Oriol Tarrida
  • Wardrobe Stylist: Paula López de Murillas
  • Hair Stylist: Beatriz Matallana