Pantene Rice
To create a visible world of the luxurious, nurturing qualities of the Pantene product, we experimented with a few artistic methods and materials to capture a visual essence of fluidity and movement.
A glass blower was commissioned to create a specific shape to throw liquid around inside, creating swirling golden waves and our sense of rich softness. Also, we found that the action of rice in flight had a beautiful arc for us to motion capture – the simplest of materials inspire technical, visual poetry when digitally captured.
| BRAND: Pantene CLIENT: P&G Marketing Director: Binu Ninan Marketing Manager: Karan Mehta | AGENCY: GREY MUMBAI Account Director: Bryan Burns Global Creative Director: Arturo Macouzet Creative Director India: Sonam Gautam Producers:Samir Chadha, Jignya Shedge |
| SERVICING: Associate Vice President: Esha Datta Account Director: Shambhavi Singh Account Executive: Kartik Aswani | EP INDIA: SeeOn: Annie Sukheswala & Akshay Donde |
| TRIZZ STUDIO: Creative & Live Action Director: Oriol Puig Senior Producer: Hatty Christie Head of Production: Albert García Vila Executive Producer: Chris Vulpi Art Director: Laura Ibáñez Art Research: Katerina Mileva, Marie-Eve Ladouceur 2D Lead: Mikel Gomez 3D Artists: Alex Martin, Alberto Corpas, Santi Muñoz 2D Artist: Jana Casanovas Editors: Eva Niñerola, Marc Soria, Miquel Alcoriza Colourist: Pepin Pedraza Storyboard: Ignasi Moreno Directors of Photography: Sergi Iracheta, Rafa Lluch Production Manager: Dani Molina Production Coordinator: Aina Salarich Behind the Scenes: Tim Uberal MUSIC: Banjo Soundscapes | IN-HOUSE SHOOT: 1st Assistant Director :Laura Ibañez FX Technical Director: Marcos Diaz FX Technitian: Oriol Tarrida, David Lillo Robot Arm Operator: Javier Saludes Hair Stylist: Beatriz Matallana LOCATION SHOOT Camara Operator: Miriam Gago Focus Puller: Rafa Miralles Gaffer: Joan Planas DIT: Carles Colom FX Technical Director: Marcos Díaz FX Technitian: Oriol Tarrida Wardrobe Stylist: Paula López de Murillas Hair Stylist: Beatriz Matallana |