Reese's | Uncupped

Anomaly Toronto came up with a wordless campaign for Hershey’s Canada that would connect their loyal Reese’s consumer. We used our unique way of combining our animation with our own live action to create a story that would connect emotionally with the consumer that wants that last taste. This campaign was featured in AdWeek.



CLIENT:
REESE'S

  • Sr. Dir of Marketing: Alexia Wharton
  • Sr. Marketing Manager: Mathieu Gamache
  • Marketing Manager: Azim Akhtar
  • Asst. Marketing Manager: Dulangi Kapugama
AGENCY:
ANOMALY
  • Group Business Dir: Erin Wilbur
  • Account Director: Rhiannon Enss
  • Account Executive: Lauren Zaitz
  • Creative Director: Pete Breton 
  • Creative: Sasha Barkans
  • Creative: Cristina Pineros 
  • Senior Producer: Martina Esguerra

PRODUCTION COMPANY:
TRIZZ STUDIO

  • Creative Directors: Oriol Puig, Laura Ibañez
  • Senior Producer: Cecilia Gomez
  • Director of Photography: Nono Arruga
  • Executive Producer: Chris Vulpi
  • Head of Production: Simon Bath
  • Shoot Production Manager: Alberto Vila

LIVE ACTION
LOCATION SHOOT:

  • Co-Directors: Oriol Puig, Laura Ibañez
  • Phantom & Marvin Operator: Angelo Fredo
  • Video Assistant: Xavi Garcia
  • DIT: Katerina Mileva
  • Gaffer: Paco Roman
  • Food Stylist: Yorinde Sleegers
  • FX Technical Director: Marcos Diaz
  • Make Up / Manicurist: Alba Pesas
  • Talent: Aanshi Desai, Jamal Callender, Venancio Silva, Andrea Borza
  • Prod Assistant: Cristina Auden
  • Streaming: Gremlink
  • Catering: Tasta Tu / Gerard Izquierdo
REP: HESTY

POST-PRODUCTION:

  • Editor: Miquel Alcoriza
  • Animatic: Nacho Codinach
  • Lead Flame Artist: Mikel Gomez
  • Colorist: Mikel Gomez
  • Flame Artist: Jorge Febrero


Tags reese's shoot direction vfx cgi uncupped