Reese's | Uncupped

Anomaly Toronto came up with a wordless campaign for Hershey’s Canada that would connect their loyal Reese’s consumer. We used our unique way of combining our animation with our own live action to create a story that would connect emotionally with the consumer that wants that last taste. This campaign was featured in AdWeek.

CLIENT: REESE'S

Sr. Dir of Marketing: Alexia Wharton
Sr. Marketing Manager: Mathieu Gamache
Marketing Manager: Azim Akhtar
Asst. Marketing Manager: Dulangi Kapugama

AGENCY: ANOMALY

Group Business Dir: Erin Wilbur
Account Director: Rhiannon Enss
Account Executive: Lauren Zaitz
Creative Director: Pete Breton
Creative: Sasha Barkans
Creative: Cristina Pineros
Senior Producer: Martina Esguerra

REP: HESTY

TRIZZ STUDIO:

Creative & Live Action Directors: Oriol Puig, Laura Ibañez
Senior Producer: Cecilia Gomez
Executive Producer: Chris Vulpi
Head of Production: Simon Bath
Account Director: Albert Garcia Vila
2D Lead: Mikel Gomez

Director of Photography: Nono Arruga
Behind the Scenes: Katerina Mileva, Nerea Hernandez

2D Artist: Jorge Febrero
3D Artist: Nacho Codinach
Editor: Miquel Alcoriza

LOCATION SHOOT:

Phantom & Marvin Operator: Angelo Fredo
Video Assistant: Xavi Garcia
DIT: Katerina Mileva
Gaffer: Paco Roman
Food Stylist: Yorinde Sleegers
FX Technical Director: Marcos Diaz
Make Up / Manicurist: Alba Pesas
Talents: Aanshi Desai, Jamal Callender, Venancio Silva, Andrea Borza
Produntion Assistant: Cristina Auden
Streaming: Gremlink
Catering: Tasta Tu / Gerard Izquierdo

Tags reese's shoot direction vfx cgi uncupped