Anomaly Toronto came up with a wordless campaign for Hershey’s Canada that would connect their loyal Reese’s consumer. We used our unique way of combining our animation with our own live action to create a story that would connect emotionally with the consumer that wants that last taste. This campaign was featured in AdWeek.
CLIENT: REESE'S Sr. Dir of Marketing: Alexia Wharton
AGENCY: ANOMALY
Group Business Dir: Erin Wilbur
REP: HESTY | TRIZZ STUDIO: Creative & Live Action Directors: Oriol Puig, Laura Ibañez Director of Photography: Nono Arruga LOCATION SHOOT: Phantom & Marvin Operator: Angelo Fredo |