RXBAR

RXBar is exactly what it seems—a protein bar with minimal and delicious ingredients. With this same spirit, we partnered with the RXBar team and Rethink Ideas to create a collection of pieces bursting with flavor and dynamic energy.

To bring this vision to life, we approached the project from a hybrid perspective, blending live action and CGI to get the best of both worlds. And yes, we had a blast building physical rigs in the studio to make the ingredients do cool stuff. When you mix all this with a good touch of animated typography and some smooth motion transitions, you get an exciting campaign full of energy, ready to savour.

Client: RXBar/Kellogg's

Agency: Rethink Ideas

Representative: Hesty