SK-II Genoptics

Leo Burnett Singapore and Prodigious Singapore created a campaign for two product films for SK-II. Trizz studio’s creative team developed the visual concepts, produced and directed the two films. The film promotes SK-II GenOptics Aura Complex skin brightening cream. The highly stylized architectural parts of the laboratory and the analogical motion graphics illustrate the cream’s deep tissue penetration and increasing skin brightness. This film took a detour from standard beauty product films creating something unique for SK-II brand and their highly sought after products. Brought to us by production partners, Unlisted.

BRAND:
SK-II Genoptics

AGENCY: LEO BURNETT SINGAPORE / PRODIGIOUS SINGAPORE

  • Executive Creative Director: Emmanuel Lalleve
  • Head of TV: Tina Jodhi
  • Creatives: Sylvie Kinn, Yuste De Lucas, Abelina Chua 
  • Prodigious Senior Integrated Producer: Jeigh Santarina 
  • Account Director: Alexandre Kobylko 
  • Senior Account Manager: Rachel Kee

PRODUCTION PARTNER: UNLISTED

  • Producer: Su Mei Chia


PRODUCTION COMPANY:
TRIZZ STUDIO

  • Creative Director: Fabio Medrano
  • Executive Creative Director: Oriol Puig
  • Senior Producer: Jesús Rubio
  • Head of Production: Simon Bath
  • Executive Producer: Chris Vulpi
  • Art Research: Laura Ibáñez, Katerina Mileva, Nerea Hernández
  • 3D Generalist: Nick Zieroff, Andrey Poleshko, Marco Bergstein
  • 3D Modeller: Giovanni Mauro
  • Compositing: Jorge Febrero