Leo Burnett Singapore and Prodigious Singapore created a campaign for two product films for SK-II. Trizz studio’s creative team developed the visual concepts, produced and directed the two films. The film promotes SK-II GenOptics Aura Complex skin brightening cream. The highly stylized architectural parts of the laboratory and the analogical motion graphics illustrate the cream’s deep tissue penetration and increasing skin brightness. This film took a detour from standard beauty product films creating something unique for SK-II brand and their highly sought after products. Brought to us by production partners, Unlisted.
BRAND: SK-II Genoptics
AGENCY: LEO BURNETT SINGAPORE / PRODIGIOUS SINGAPORE
Executive Creative Director: Emmanuel Lalleve
PRODUCTION PARTNER: UNLISTED
Producer: Su Mei Chia
Creative Director: Fabio Medrano