Tate & Lyle
FOOD
Working in close partnership with Bulletproof and the team at Tate & Lyle, Trizz designed and delivered a series of seven 15” idents. Each film reimagines the “&” brandmark as its own visual world. Transforming an unassuming symbol to express purpose and partnership and reflecting the company’s commitment to harnessing science & nature, ingredients & solutions, and customers & consumers – underscoring its role as the industry-leading solutions partner.
To achieve this, our team combined tabletop live action effects, design-driven CGI and carefully choreographed production techniques. Shot in our in-house shoot space, we integrated both practical elements and digital craft to ensure that each ident carried its own storytelling identity while remaining consistent within the overarching brand narrative.
The result is a striking series that strengthens Tate & Lyle’s brand identity in the B2B space, transforming the ‘&’ logo into a powerful symbol of connection across their markets.
Client: Tate & Lyle
Agency: Bulletproof
Creative Director: Oriol Puig, Fabio Medrano, Katerina Mileva
Production: Jesús Rubio
Art Direction and Research: Katerina Mileva, Nerea Hernandez & Dominyka Guceviciute
Supervisor & 3D Lead: Oriol Mayolas
Supervisor & 2D Lead: Mikel Gómez
3D Artists: Mykolas Cib, Yigit Acik, Lucas Giraldez, Bradley Franklin, Void n' Logic, Sebas Gudnisky, Giovanni Mauro, Dani Guixa
2D Artists: Jorge Febrero
Editor: Oriol Puig
Colorist: Mikel Gomez
Executive Producer: Simon Bath
Account Director: Albert Garcia
Head of Accounting: Ana Baeza
In-House Shoot
Creative Director: Oriol Puig
Director of Photography: Mario Montero
Production Assistant: Kasia Koremski
1st Assistant Director: Katerina Mileva
Art Direction: Nerea Hernandez & Dominyka Guceviciute
Camera Operator: Mario Montero
Focus Puller: Oriol Ibáñez Vaques
Camera Assistant: Dominyka Guceviciute
Food Stylist: Florencia Romagnoli
FX Technical Director: Oriol Tarrida
DIT: Nerea Hernandez
Runner: Sergio Gamazo
Gaffer: Martín Pluma
Casting: Frank Stein Studio
Talent: Ai Yoshikawa, Albert Green, Fernanda Arteaga, Arnau Ocaña, Yenice Hernández
Wardrobe Stylist: Laura Fernández Torres
Hair & Make Up: Alba Pesas