Keeping their eye on the SDLR Iron, Trizz were delighted to create this all CGI TVC for agency Zambezi and production, TEG.
With modern and innovative direction and design, Trizz showcases the high-tech craftsmanship behind TaylorMade’s SLDR iron for the new ad entitled “Beautiful Machine,” out of Venice-based agency Zambezi.
Unlocking Zambezi's creative idea on the clubs formation out of fluids was the first step, then taking it further, by using technically precise impact engineering data, the agency welcomed Oriol Puig's proposal (Trizz Director and studio co-founder), to artfully show with that data a graphically accurate journey of how the energy spreads as the club strikes the ball at its sweet-spot! Bam. No Slice!
Trizz Concept drawings and Style frame renders were made during the previz phases to assure visual story and ongoing client alignment.
Brand: Taylor Made USA