Western Digital Black

For this evocative and epic feature, our narrative creates a filmic, live action representation of the totally immersive gaming experience made possible by the WD Black drive.

Atmospheric landscapes blending the natural world with geometric forms, emulating the crossover between reality and simulation one can experience when fully present in the narrative of a high end game. We played with the human silhouette against artificial yet believable backgrounds to signify the sensation of being completely aligned with your game character, moving through into visual sound ripple waves and tessellating shapes to show the compact power and quality of this device.

Special thanks to Marc Selleres Corominas for letting us use the music of his Iberdrola Directors cut on this project.

CLIENT: WD_ Black Team at Western Digital

  • Director, Global Brand Marketing:
    Anthony Morquecho
  • Senior Brand Manager: Oscar Contreras
  • Product Marketing Manager: Mars Sartori
AGENCY: Astro Studios

  • Creative Director: Alejandro Chavetta
  • Lead Designer: Neha Hattangdi
  • Lead Designer: Brian Wood
  • Program Manager, Account Director: 
    Jess Lambert
PRODUCTION COMPANY: Trizz Productions

  • Director: Oriol Puig
  • Art Director: Laura Ibáñez
  • Director of Photography: Rafa Lluch
  • Executive Producer: Chris Vulpi
  • Head of Production: Albert García Vila
  • Senior Producer: Simon Bath

POST PRODUCTION

  • Editors: Miquel Alcoriza, Joan Solsona
  • Particles Simulations & 3D FX: Alex Martin
  • Particles Simulations & 3D FX: Philipp Pavlov
  • 3D Animation: Alberto Corpas
  • 3D Animation: Oriol Mayolas
  • 3D Animation: Fabio Medrano
  • Compositing & Online Artist: Mikel Gomez
  • Colorist: Moncho Sánchez-Gómez

LIVE ACTION SHOOT @ TRIZZ STUDIO

  • Director of Photography: Rafa Lluch
  • FX Technical Director: Marcos Diaz

LOCATIONS SHOOT

  • Director of Photography: Rafa Lluch
  • Production Manager: Dani Molina
  • Production Coordinator: Elisabeth Rasquí
  • Location Coordinator: Edu Gimenez
  • Camara Operator: Laura Ibáñez
  • Gaffer: Joan Planas
  • FX Technical Director: Marcos Díaz
  • VFX Supervision: Oriol Mayolas
  • FX Artist: Mulen Torio
  • FX Assistant: Tim Uberal
  • Talent/Dancer: Laia Mora
  • Talent/Dancer: Oscar Narciso Ebang
  • Talent/Dancer: Alfonso Parra

SOUND DESIGN and MUSIC:
Banjo Soundscapes

  • Music and Sound Design: Iván Llopis
  • Voice Over Artist: Sky Soleil